Visual conversations are now common among social networks.

Replies are sent directly to users’ inboxes, and with a simple tap, they can view responses from their friends. Users also can now reply to Instagram stories with videos and photos-including those precious selfies and boomerangs. For businesses, this opens up a whole new platform to gain better insight into customer needs, gather feedback on products and services, and increase engagement between your brand and its followers on social. Instagram recently introduced polls in Instagram stories, allowing you to ask questions and see results of friends and followers as they vote. By now, businesses already know the value of photo and video in their social marketing strategies, and Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways.

Instagram, as a highly visual network, is quickly gaining the attention of businesses trying to boost engagement on social.

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